Hirokama
Branding
Our approach is based on hearing the project, the business of our client, expressing this impression in a visual image, and then decipher it and turn it into a task. For naming. Design. Branding. Copywright.
New projects
IN
About how the name, philosophy and logo of the fashion brand were found in a half-empty picture
with an almost imperceptible pattern of grass along the edges.
Metaphrica image
Wild grass, which you want to fall and look at the sky.
Narration
This story is about pause. About the serenity of a summer day. About how to feel alive.
Name and logo
The name IN, formed by a pattern of grass.
Read full story

Method
How it works?
How often do you face the fact that the designer does not understand you? Perhaps it's hard for you to understand what you want from design, it's hard to express your desires?

What is considered as a problem is an opportunity.

The business owner or his top manager knows his project or product better than anyone else. And some of this information is "encrypted" from him.
We do not require the client to make complex technical tasks.

In order to hear you, we draw the so-called metaphors - abstract images that transmit images without words.

Analyzing these images together with the client, we get deep insights about the wishes of the client, the brand, the problems and opportunities around it, and then we transform these images into brand DNA, things, design and much more.
Stages of work
process
1
Vision
Stage processing Bigdata using projective techniques, testing, coaching sessions. Getting images-metaphors.
2
Narration
Creation on the basis of metaphors of an integral history about a brand, a legend, DNA. The mission of the brand, its principles.
3
Design and guidelines
Creation of the name, logo, elements of the corporate identity, brand guidebooks, brand book. Author's supervision for copyright, web design.
4
Hirokama business cards
Creation of Couture collection of business cards brand for the head, top management of the company.
examples of other works
From metaphor to logo
In each case, we did not just draw a logo, but accurately reflected in it the very image that was laid in the metaphor.
Metaphor
A circle in a square formed by the lines of a swinging pendulum
Stage of study
Detailing the image, along with the search for a brand narrative
Result
Legend and DNA brand, logo, corporate identity, guidelines, Couture collection of business cards for the leader.
Metaphor
Viking stands on the bow of the ship, he is adamant in achieving his goal.
Stage of study
Detailing the map, turning it into an illustration.
Result
Personal logo and Couture business cards.
Metaphor
Chevron Guard of the Aerospace Forces.
Stage of study
Search for the form of the logo.
Result
Logo, naming, collection of Couture business cards.
Metaphor
Field of ears. Harvest. Joint joyful work.
Stage of study
Company pattern.
Result
Personal brand, logo, business card concept.
Metaphor
An air kite that raises by joy.
Stage of study
Search for the form of the logo.
Result
The kite is a transformer in the form of a bird. Personal brand and logo.
Metaphor
Logo, like a bird, heron.
Stage of study
Finding a solution to a pattern.
Result
Logo and corporate pattern, personal business card.
Metaphor
Letters, similar to the logo of Yves Saint Laurent, woven together. Tenderness.
Stage of study
Image
Result
Logo, brand base, outdoor advertising.
Work with us!
1
Focus resources
You clearly see the direction of your development and do not scatter. So, increase the efficiency of investment in your product.
2
Increase prices
Hirokama branding is a way to stand out due to its real value, emphasize it and adequately "pack" it.
3
Get loyal customers
Your advertising will not deceive. It will show your value. Therefore, your product will meet the expectations of the client, the customer will become permanent. And will recommend you to others.
4
Develop faster
A clear image of the brand works for the team. People are lighting up with a common inspiring goal, this motivates them to develop and show initiative.
Stories of our projects
From inside to outside
This is not just the history of creating brands. This is Adventure. Overcoming. Search. Puzzles. And as a reward - the only true solution. The decision that our client takes as proof of the high goal to which he is going.
Cost of services
The starting business needs a little - the brand's focus, a good name, a logo, business cards... With the company's development, new requests appear - as well as the means to implement them. Start with the first stage, focus the brand, which costs $1000, or describe your task, and we will make you an offer.
Удобная форма оплаты / Convenient form of payment
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